Founded by Vidit Aatrey and Sanjeev Barnwal in 2015, Meesho is a social commerce platform that enables individuals and small businesses to start their online stores via social media channels such as Whatsapp and Facebook. Along with providing access to a wide catalog across categories such as apparel, home & kitchen and personal care, Meesho empowers these micro-entrepreneurs by enabling order placement, last mile logistics and payments. Meesho has enabled more than 5 mn micro-entrepreneurs till date. We partnered with Meesho in the early days after they had pivoted to the current model.