Consumer Brands

In an India where rising incomes are leading to evolving tastes, the landscape for consumer brands is transforming. With the online retail market undergoing exponential growth, we see a burgeoning space for new brand creation, particularly in discretionary categories. We strongly believe - and have witnessed - that new-age consumer brands can carve a unique space for themselves by tailoring their offerings to specific needs and preferences that legacy brands often overlook. We are in search of ambitious and resilient founders building brands that resonate with the aspirational ethos of India’s emerging middle class, and we are excited about partnering with entrepreneurs from Seed to IPO.