Investing in Schmooze

We thought a meme-based dating app deserves a meme-based investment memo… 😉

In a world where dating apps feel like an endless scroll of profile pics, Schmooze is rewriting the status quo by leveraging memes to help users find their perfect match.

vidya madhavan and abhinav anurag bring a deep understanding of Gen Z psyche, and their vision for creating a taboo-free and outcome-oriented dating app for India strongly resonated with us. Schmooze matches users based on shared meme preferences and personality traits, facilitating easier conversations and better outcomes.

Schmooze has shown impressive traction since its launch in India. It has grown to 250k+ MAU in just 8 months while maintaining a well-balanced gender ratio versus the industry standard and best-in-class engagement metrics. And not to mention a seriously strong Instagram game.

Swipe through our investment memo below, where Mayank Khanduja, Amit Aggarwal, Manish Advani, and Harshit Jain explain why Schmooze is poised to redefine digital connections for the next generation.